Interested in generating leads? Want to position yourself as an industry expert?
Consider this…
· An Eccolo Media study published in B2B Magazine said that 86% of respondents find white papers moderately to highly influential in the purchasing decision.
· A Junta42 study found that 56% of marketing-decision makers plan to increase their content marketing spending for 2009. Of those, 46% will invest in white papers.
· An InformationWeek survey of IT buyers found:
o 31% consider white papers to be invaluable in making a purchase decision
o 54% contacted a vendor after reading a white paper
o 93% pass along up to half of the white papers they read
o 36% made a purchase after reading a white paper
Don’t let your clients turn to your competition to get the answers they want.
As a white paper writer, I will help you choose the right topic, uncover the right information, and present the details in the right way – and generate so much interest that your reader is compelled to contact you to learn more.
Imagine the success you’ll have with a great white paper that works as a 24/7 sales force!